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Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

As part of the broader celebration of Pride Month, Meta has today launched a new mini-site, created in partnership with the National LGBT Chamber of Commerce (NGLCC), which aims to provide support and assistance for LGBTQ+ owned small businesses via a range of tools, case studies, events and more. The new mini-site is primarily focused […]

Meta, TikTok, Google and Twitter All Preparing to Sign-On to New Misinformation Rules in Europe

Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and response across the biggest digital media platforms. As reported by The Financial Times, Meta, Twitter, […]

Is TikTok Too Ephemeral to Track?

With over 1 billion users — and 105 million in North America alone — Tiktok is a centerpiece of cross-generational conversations, pop culture references, and daily use.  From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts in droves. But if our primal drivers were the only explanation, TikTok wouldn’t have risen […]

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

With over 1 billion users — and 105 million in North America alone — TikTok is a centerpiece of cross-generational conversations, pop culture references, and daily use.  From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts in droves. But if our primal drivers were the only explanation, TikTok wouldn’t have risen […]

How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Are you looking for ways to improve your eCommerce website? Want to learn how to incorporate social proof into your eCommerce marketing strategy? The team from Squarelovin share their tips for success in this infographic. They break things down as follows: What is social proof? Forms of social proof Stats demonstrating the power of social proof […]

SEO Copywriting Guide: 10 Tips to Improve Your Content [Infographic]

Are you looking for ways to improve your SEO? Want to create copy your users love that will rank well on Google? The team from SEMrush share their SEO copywriting tips in this infographic. Here’s a quick summary: Find the right keywords Find questions people ask Identify and map search intent Check competitors’ articles for your […]

5 Reasons You Should Be Following Evvy on Instagram Right Now

5 Reasons You Should Be Following Evvy on Instagram Right Now Evvy’s Instagram @Evvy is more than 8,200 followers strong and climbing, and the brand’s co-creators, Priyanka Jain and Laine Bruzek see their social media channels as core to their community-first strategy. Bruzek says growing the brand on social media is an important step in […]

5 Social Media Strategy Tips For Your Roofing Business to Grow

5 Social Media Strategy Tips For Your Roofing Business to Grow Social media is a powerful tool that can be used to grow your roofing business. It can help you connect with potential customers and build relationships with current customers. This blog post will discuss five social media strategy tips to help you grow your […]

3 Ways Social Media Has Transformed How Parents Keep Track Of Their Kids

3 Ways Social Media Has Transformed How Parents Keep Track Of Their Kids Parents have had to rely on various methods over the years when it comes to keeping track of their kids. There was a time when written reports and verbal updates were the only way to keep track of what your children were […]

Creative Side Projects Helped Me Grow and Evolve My Business

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with […]